Martech Trends 2022 Report

When content matters, you need the right tools for the job.

Modern companies are creating more content, with more creators—and bigger budgets—than ever. We learned that in our Content Matters 2022 Report. 

With all this new content comes an increased emphasis on the technology that manages, promotes, analyzes, and optimizes that content. Unfortunately, the marketing technology landscape is vast, and difficult to navigate for companies focused on making more content, faster and smarter. 

For our follow-up Martech Trends 2022 Report, we surveyed more than 800 marketers to discover what they were prioritizing, what tech they were using, and what challenges they face building a marketing stack around a core content management system (CMS).

Here’s some of what we found:

• Nine out of 10 of organizations integrate other marketing technology with their CMS.
• Analytics and business intelligence is mission-critical to media and non-media industries alike.
• More than a third who use the top cited analytics tools are unclear how their content is performing. 
• Seamless tools integration tops business concerns, exceeding even cost.

So, how do you stack up? Get the full report and also find out why a “composable martech stack”—featuring best-in-breed tools that suit the unique needs of the business—allows content teams to customize the exceptional customer experiences that drive growth.