Content Matters 2022 Report
How content teams are driving growth, measuring what works, and thinking about the future
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CMO or content creator, you already know that content matters like never before. Especially for digital customers interacting with brands like yours.
Today, everyone wants to do more content, on more channels, and understand how that content is performing, right?
So, we asked leading content marketers to weigh in. Here’s some of what we found:
- More people are creating more content—and spending more money doing so.
- Content chiefly drives top-of-funnel activities—like brand awareness on owned channels.
- Everyone wants to do more video—if they only had the resources.
- Almost half don’t know how their content is performing—leaving them making key content decisions by gut feel.
- Tracking revenue back to content is hard—really hard.
See what 800+ content marketers said about the state of content marketing
Read Content Matters 2022 and make better content decisions with this exclusive benchmark survey.