Building a Data-Driven Marketing Tech Stack:
What we learned from the Content Matters: Martech Trends 2023 report
Two out of three marketers now work at “data-driven organizations.” How do you stack up?
In an era where data drives decision-making, marketers need a robust tech stack to drive business results. We recently surveyed 1,500+ marketers to understand what solutions and tools they’re using to do just that. In our Content Matters: Martech Trends 2023 Report, we unpacked how organizations can profit in tough economic times by adopting a “data-driven” mindset and tying revenue to content.
During our session at Content Marketing Institute’s Master of Marketing: Analytics & Data Science, Michael Khalili, Director of Product Marketing at WordPress VIP, dove into the key findings of the report and the tech stacks innovative marketing teams are adopting. We cover:
- The increasing role AI is playing for content creators and marketing teams
- Pain points with Google Analytics and how businesses are adapting
- The percentage of businesses now tying revenue goals to content
- Trends in technologies like personalization, multivariate testing, and DAM
Speakers
Michael Khalili, Director of Product Marketing, WordPress VIP