This year, ADWEEK made a game-changing move, ensuring 100% uptime and leveraging content insights to transform the Super Bowl from a one-night event into an audience growth machine. With a seamless experience when it matters most, they turned high-stakes moments into lasting engagement.
Zoë Ruderman, Chief Content Officer at ADWEEK, and Jacob Donnelly, Founder of A Media Operator, sat down to chat and give an inside look at how the team executed a high-pressure content strategy, kept the audience engaged in the lead up to the Super Bowl and during, maximized ad opportunities and kept readers engaged long after the final whistle.
What you’ll learn:
- How ADWEEK prepared its content and ad strategy for the Super Bowl
- The impact of real-time analytics in retaining audience engagement
- Lessons from their platform shift and how it ensured a seamless experience
- Strategies for turning major event traffic into long-term audience growth
This recording dives into how a top media brand optimized performance, content, and monetization for one of the biggest nights in advertising.
