Efficiency is key to staying ahead in the fast-paced media and publishing world.
That’s why AI-driven automation is quickly becoming an essential tool for content creators, developers, and publishers alike. To unpack this topic, we’re thrilled to share our “Partner Insight” video series featuring seven leading VIP agency partners.
They share how AI transforms publishing workflows—from automating repetitive tasks to enabling creativity and delivering exceptional audience experiences. Whether you want to streamline operations, scale content, or stay ahead of the curve, their insights will help you unlock AI’s potential for your business.
Find your partner to begin your journey today.
Why AI matters in publishing
AI is no longer a distant possibility; it’s a practical solution that addresses the daily challenges media and publishing leaders face. Across our partner network, we see recurring themes:
- Automation reduces time spent on repetitive tasks like SEO optimization and content tagging.
- AI tools enhance accessibility by generating alt text and translations at scale.
- Publishers are leveraging AI to create more personalized, data-driven audience experiences.
Our partners are at the forefront of these innovations, helping publishers move faster, think smarter, and deliver more. Here’s what they have to say:
Partner highlights
10up: unlocking AI’s potential with ClassifAI
Phil Crumm, Senior Vice President at 10up, highlights ClassifAI, a WordPress integration developed by 10up that uses AI to automate repetitive tasks like SEO metadata, content tagging, and image analysis. Leveraging this tool, publishers can enhance efficiency and free up editorial teams to focus on their creativity and craft.
Big Bite: Exploring AI through practical applications
Jason Agnew, Co-founder and CTO at Big Bite, discusses their collaboration with The Times to experiment with AI’s potential. By building and testing AI capabilities in-house, Big Bite demonstrates how publishers can discover the right tools for their needs.
Imarc: Driving efficiency in multilingual publishing
Katie Desmond, Partner and CRO at Imarc, reveals how AI tools like ChatGPT simplify multilingual publishing, enabling faster translations at lower costs and helping publishers expand their global reach.
Multidots: making content more accessible
Jeremy Fremont, Director of Business Development at Multidots, highlights how AI can ensure every website is complete and inclusive by automating alt text and image context.
rtCamp: streamlining complex projects
Mackenzie Hartung, Director at rtCamp, explains how AI reshapes project management by automating repetitive tasks in migrations and redesigns, freeing teams to focus on high-value, creative solutions.
Trew Knowledge: personalizing audience experiences
Anthony Moore, co-founder and CTO at Trew Knowledge, describes how AI tools trained on existing content unlock new levels of personalization and transform audience engagement.
XWP: Helping editors focus on what they do best
Alexandra Ungureanu, VP of Client Service and Growth at XWP, shares how AI removes editorial bottlenecks by automating supporting tasks, like SEO headlines and imagery, so that teams can focus on content creation.
AI is transforming operations at media and publishing companies, and VIP’s partner ecosystem is leading the way. From automating workflows to enhancing accessibility, our partners are helping them unlock efficiency and creativity like never before.
Explore how AI-driven automation can help your organization thrive. Explore our agency network to find the right partner to transform your workflows.
Author
Mike Manuel, Partner Marketing Manager—WordPress VIP
