WordPress VIP’s 2022 Top Content Roundup

Check out our top content of 2022, plus favorites from customers and partners.

A sparkler with a lights blurred in the background and the WordPress VIP logo in the front

This year alone, our customers and partners used the WordPress VIP platform to publish more than 91 million pieces of content.

That’s a LOT to unpack, but we want to highlight a few posts that stood out, as well as some of our own top-performing content.

Standout content from WordPress VIP customers

We’re proud to provide a platform for customers to publish content that resonates with audiences around the world. Here are a few of our favorites from 2022.

Salesforce: 4 Steps to Help You Build a Resilient Marketing Strategy 

As a funder, partner, and customer, Salesforce continues to be an integral part of the WordPress VIP story. This piece will be particularly interesting to content marketers looking to reinforce their marketing strategy.

In this blog, they explain that “Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.”

Read the Salesforce case study.

Viacom (Nickelodeon): Are You Afraid of the Dark?

WordPress VIP can publish entire television episodes? Absolutely! Among other delights, Nickelodeon uses our platform to host sites for its television series Are You Afraid of the Dark? 

Nickelodeon's television series "Are You Afraid of the Dark?"

CNN Brasil: Luiz Inácio Lula da Silva is Elected President of the Republic

CNN Brasil chose our platform because of its reliability and performance during peak traffic times. Thanks to a team effort between the media icon and the WordPress VIP support team, they were able to cover two debates, two election rounds, and dozens of national and regional races live—all at a true global scale.

Cloudinary and TechCrunch: Bringing the Visual Economy Story to the Big Stage 

Is it cheating to spotlight two customers in one glance? Cloudinary is both a partner and customer, and their CMO spoke at an event sponsored by TechCrunch, also a WordPress VIP customer. Relive the session about the visual economy in this recap post.

“Developer-led innovation is a bottom-up approach that relies on leadership and developer collaboration to build solutions and solve business problems using technology. While the concept predates the pandemic its relevance and prevalence have only gained due to the rise of the visual economy,“ they explain.

Learn more about our partnership with Cloudinary.

Facebook: Widely Viewed Content Report, Third Quarter 2022

In the age of content, social media plays an important role in the way people receive and consume news and other critical information. This Facebook report offers an inside look at what content tops their platform.

Read the Facebook case study.

“This report was created to both provide more transparency about the most-viewed organic content in Feed on Facebook in the US and to hold ourselves accountable to improve the quality of content on Facebook.”


Hachette Book Group: Seasons Readings

Text reads: Seasons Readings on a tan background with red lettering

In time for the holidays, Hachette Book Group offers a comprehensive guide to buying gifts for the bibliophile in your life. Their list features top picks from favorite genres like Mystery and Thriller, Book Club Favorites, and more!

Read the Hachette case study.

Engaging posts from our featured agency partners

Our agency partners play a large role in the success of our customers, so they deserve the spotlight, too! 

North Street: How to Give Helpful Design Feedback

Arms holding up signs with emojis on them.

Do you struggle with offering design feedback during the content creation process? You’re not alone. North Street has tips for delivering constructive feedback.

Learn more about our partnership with North Street.

XWP & WordPress VIP: Supercharging Ecommerce Performance

The WordPress VIP logo with illustrations of tools.

Enterprise ecommerce is big business, which is why we partnered with XWP to help our customers launch the best shopping experiences. In this guide, XWP covers the ins and outs of choosing an ecommerce platform that meets your needs. 

Learn more about our partnership with XWP.

Scaleflex: Reduce Your Digital Carbon Footprint and Go Green With Media Optimization

Tips for reducing footprint

We’re big fans of this piece from Scaleflex that covers ways to reduce your organization’s carbon footprint. As part of Automattic, WordPress VIP aims to operate as sustainably as possible and we hope you will, too.

Learn more about our partnership with Scaleflex.

10up: Gutenberg Best Practices

10up best practices for Gutenberg

Are you using blocks yet? If not, it’s time to start! Look no further than 10up’s complete guide to Site Editor best practices. Their guide is even open-sourced!

“Our Gutenberg Best Practices are meant to work in tandem with the WordPress Core documentation and expand upon its foundation to provide a more client-services-centric approach tailored to engineering enterprise-level editorial experiences.”—10up

Learn more about our partnership with 10up.

Hammer Marketing: Why We Love WordPress VIP

Okay, we’re humble bragging, but who doesn’t love a good ego boost? Hammer Marketing covers everything you need to know about WordPress VIP flexibility, security, and functionality on both technical and visual levels.

Learn more about our partnership with Hammer Marketing.

Mindgrub: Key to Managing Multiple Websites with Ease

Watching over a roster of websites can be daunting. For Mindgrub, the must-have here is a strong WordPress CMS to keep those sites optimized and expansion-ready, plus maintain brand cohesion.

Learn more about our partnership with MindGrub.

WordPress VIP’s top-performing content of 2022

Last but not least, let’s break down our own top five best pieces of content this year. We used our own content analytics solution, Parse.ly, and its Top Listings Report, to narrow down our top-performing content pieces based on conversions and engaged time.

5. Measuring Content Marketing ROI: How to Make the Case for a Bigger Budget 

Are you working on your budget for next year? Get this guide now! Hint: it all comes down to tying content to ROI.

4. The Content Marketer’s Guide to Getting a Raise 

Content marketers often have a tough time proving their value, so it’s no wonder this guide was so popular this year! Justify your contribution to the bottom line by relying on content ROI, not vanity metrics or guessing. 

3. The Complete Guide to Headless CMS

Contemplating new site architecture but want to keep the world’s most popular CMS in the mix? Our technical teams wrote a comprehensive resource for all things decoupled. It’s proven a much-loved resource throughout the WordPress CMS community, one audiences keep coming back to.

2. A Strategic Guide to Content Marketing for Business Growth 

This is the whole shebang for content marketing strategy. 

In this ebook, you’ll learn how to:

  • Set up an effective growth content marketing team
  • Publish content on the channels that matter to your audience
  • Drive more qualified leads and conversions
  • Turn site visitors into brand advocates
  • Improve cross-department communications
  • Position your content marketing for business growth
  • Unite an agile content management system (CMS) and content analytics to support your content marketing strategy

Whew, that’s a lot. No wonder it comes in as our second-best performing piece of the year!

1. Content Matters 2022 Report 

We surveyed more than 800 marketers to learn what works, what doesn’t, and how they are thinking about the future of content. Our inaugural content study was—by far—the biggest and brightest piece of content we published this year (and we have the downloads to prove that). Pssst: stay tuned for our 2023 edition.

If you’ve made it this far and are still hungry for more content advice, grab our five-part How to Do Better Content Marketing series. 

See you in 2023!

Get the latest content updates

Want to be notified about new content?

Leave your email address and we’ll make sure you stay updated.