Privacy Policy

WPVIP Inc. (“Parse.ly“, “we,” “us,” or “our“), is committed to protecting and respecting your privacy. Our Parse.ly Service allows customers to track usage and activity on websites and applications on a non-personal basis; to perform analytics related to the tracking; and, to store, query, aggregate, and export data related to the tracking (the “Parse.ly Service“). The Parse.ly Service powers several Parse.ly products that go by names such as Parse.ly Analytics, Parse.ly Currents, Parse.ly Dashboard, Parse.ly Video Analytics, Parse.ly Mobile App, Parse.ly Overlay, Parse.ly SDK, Parse.ly Data Pipeline, Parse.ly API, and other such names, as detailed on our website at https://staging.wpvip.com/parsely-marketing (the “Site“).

We have created this Privacy Policy (“Privacy Policy“) in order to demonstrate our commitment to you (“you” or “your“), our users, regarding your privacy with respect to information that you submit to Parse.ly or that we collect about you through the Site or via the Parse.ly Service.

As a general rule, there are two categories of users of the Site and Parse.ly Service: Our “Customers“, who are operators or publishers of websites and applications that integrate the Parse.ly Service (“Customer Sites“), and “Visitors“, who are visitors to our Site or who are visitors to Customer Sites integrating the Parse.ly Service and about whom we may receive Personal Information from our Customers.

This Privacy Policy does not apply to information of any kind that we collect by means (including offline means) of or from sources other than those specified herein.

Because we gather important information from Customers and Visitors of the Site and Customer Sites, as well as related services provided by Parse.ly (collectively, the “Services“), we have established this Privacy Policy as a means to communicate our information collection, use, and dissemination practices.

In order to access and use the Services, you must agree to our Site Terms of Service at https://staging.wpvip.com/parsely-marketing/site-terms(applicable to all Visitors) and our Product Terms of Service at https://staging.wpvip.com/parsely-marketing/product-terms (applicable only to Customers) (the “Terms“). Capitalized terms not defined in this Privacy Policy have the meaning given them in the Terms.

As used in this Privacy Policy, “Personal Information” means any information or set of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal Information” does not include information that is not associated with an identified or identifiable individual or information that is reported in the aggregate (provided that such aggregated information is not identifiable to a natural person or household), and does not include information as to which identifying characteristics have been removed without means reasonably likely to be used by any person to re-identify the natural person or household, directly or indirectly. For purposes of this Privacy Policy, “Personal Information” encompasses both “personal data” under the European Union’s General Data Protection Regulation (“GDPR“) and “personal Information” under the California Consumer Privacy Act of 2018 (“CCPA“).

NOTICE

Where Parse.ly collects or receives Personal Information about Visitors directly from Visitors, we will explain the purposes for which we collect and use such Personal Information, the types of third parties to which we disclose that information, and the choices and means, if any, we offer you for limiting the use and disclosure of Personal Information about you. This explanation will be provided as soon as practicable and, in any event, before we disclose your Personal Information or use such information for a purpose materially different than that for which it was originally collected or processed.

Where Parse.ly collects or receives Personal Information about Visitors from our Customers, which occurs when we are acting as a provider of Services to our Customers on Customer Sites, we do so as a processor (under GDPR) and/or service provider (under CCPA) of Personal Information on behalf of our Customers. We will use such information in accordance with the notices provided to Visitors by our Customers and in accordance with the choices Visitors made with respect to such Personal Information, as communicated to us by our Customers.

Collection and Use of Information Through Our Site

Visitor- and Customer-Provided Information: When Visitors visit our Site, we may collect certain types of information about you that you submit voluntarily. This information is “Personal Information” since it identifies you, and may include your name, address, email address, and telephone number. This may occur when you send us an email, submit a website form requesting information about Parse.ly or our Services, use an on-site live chat service, or otherwise communicate with us. Our legal basis for processing this information is your consent, the performance of a contract between you and us, and our legitimate interests, namely the proper administration of our Site and communications with Visitors.

Automatically-Collected Information: Whether you are a Visitor visiting our Site or acting on behalf of a Customer as part of the registration process, we may receive additional information about you that is collected automatically. This additional information may include Internet protocol (IP) address, domain names, browser, device type, access times, the web pages you view, and other tracked user actions. This information may also include Cookies (defined below), web bugs, device information, and navigational data like Uniform Resource Locators (URLs), which we may use to gather information regarding the date and time of your visit, as well as your geo-location (from your IP address). “Cookies” are small pieces of information that a website sends to your browser. “Session” Cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes. Session Cookies are only stored for the duration of your visit to the Site and are deleted from your device when you close your browser. “Persistent” Cookies are saved on your device for a fixed period of time after you close your browser and are activated each time you visit our Site. We use both “session” cookies and “persistent” cookies on our Site and in our Service. Standing alone, the Cookies we use do not personally identify you but merely recognize your web browser. Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, you may experience session errors and may need to log-in again each time you use the Services. Our legal basis for processing this information is consent and our legitimate interests, namely monitoring and improving our Site and Services.

How We Use Information We Collect Through Our Site: We use information that we collect through our Site to respond to your requests, resolve problems, improve the quality of the Site and Services, and market our products or services and those of third parties to you. We may also anonymize Personal Information by removing identifying characteristics and aggregating it with the information of others so that it no longer constitutes “Personal Information”. We may use such information to create compilations of aggregated data and/or statistics and reports, and any other uses without restriction. We may use information we collect through our Site to comply with our legal and regulatory obligations, policies and procedures, and for internal administrative purposes.

Collection and Use of Information Through the Parse.ly Service

Client-Provided Information From Customer Sites: When Visitors visit our Customer Sites, we may process information about you that is provided to us by our Clients. This additional information may include your Internet protocol (IP) address, universal unique identifier (UUID), domain names, browser, device type, access times, the web pages you view, and other tracked user actions. This information may also include Cookies, web bugs, device information, and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit, as well as your geo-location (from your IP address). “Session” Cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes. Session Cookies are only stored for the duration of your visit to the Customer’s Site and are deleted from your device when you close your browser. “Persistent” Cookies are saved on your device for a fixed period of time after you close your browser and are activated each time you visit the Customer’s Site. We use both “session” cookies and “persistent” cookies in our Service. Standing alone, the Cookies we use do not personally identify you but merely recognize your web browser. Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, you may experience session errors and may need to log-in again when using Customer Sites. Our legal basis for processing this information is consent and our legitimate interests, namely delivering our Services to our Customers.

Registration and Billing Information Through the Parse.ly Service: When Visitors access the Services on behalf of a Customer, we may process information about you that was provided by you when you registered, for example, the Customer’s name, email address, and password (“Registration Information“). We also collect certain information from Visitors accessing the Services on behalf of a Customer, including credit card numbers and associated billing information (“Billing Information“) in order to process subscriptions. Our legal basis for processing this information is the performance of a contract between our Customer and us.

How We Use Information We Collect Through the Parse.ly Service: We use information that we collect through the Parse.ly Service to provide our Services to our Customers; respond to your requests, resolve problems, improve the quality of the Services, and market our products or services and those of third parties to you. We will use Registration Information from our Customers only for purposes of authentication, and we will use Billing Information from our Customers only to process Customer payments. We may also anonymize such information by removing identifying characteristics (if any) and aggregating it with the information of others. We may use such information to create compilations of aggregated data and/or statistics and reports, and any other uses without restriction. We may use information we collect through the Parse.ly Service to comply with our legal and regulatory obligations, policies and procedures, and for internal administrative purposes.

CHOICE
(Disclosing Personal Information to Third Parties)

Parse.ly will offer you the opportunity to choose whether your Personal Information is to be used for a purpose materially different from the purpose for which it was originally collected or subsequently authorized by you.

Parse.ly does not request or knowingly receive or collect Sensitive Personal Information. Nonetheless, if at any point in the future Parse.ly receives or collects Sensitive Personal Information about you, Parse.ly will not process such information about you for purposes other than those for which the information was originally obtained or subsequently authorized by you unless you explicitly consent to the processing, or as required or permitted, or where not prohibited by law or regulation. “Sensitive Personal Information” means Personal Information that reveals race, ethnic origin, political opinion, religious or philosophical beliefs, trade union membership, genetic data, biometric data where processed to uniquely identify a person, any information that concerns medical or health conditions or sex life, or information relating to the commission of a criminal offense.

Parse.ly may disclose your Personal Information: To third-party vendors or service providers who help us provide the Services or the Site, including database hosting and data processing services, and assist us in responding to requests by you for information that you request (including your rights covered by the provisions in this Privacy Policy); To third parties to whom you ask us to send your information; To a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates“), provided that we require our Affiliates to honor this Privacy Policy; To a company that merges with us, acquires us, or purchases our assets, in which case such company may continue to process your Personal Information as set forth in this Privacy Policy; or If we believe in good faith that such disclosure is necessary to (a) resolve disputes, investigate problems, or enforce our Terms; (b) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity or in connection with our own investigation of suspected or actual illegal activity, in which case we may (and you hereby authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (c) protect and defend our rights or property or the rights and property of you or third parties; or (d) to prevent physical harm to an individual or financial loss.

Opting Out of Collecting Information About You on Customer Sites
(For Visitors to Customer Sites)

When Visitors visit our Customer Sites, we may process information about you that is provided to us by our Clients. If you prefer that we do not process Personal Information about you on Customer Sites provided to us by our Clients, please click here, or contact us as set forth in the “Contact Us” section.

CLICK HERE TO OPT OUT OF PARSE.LY TRACKING.

Please note that this opt-out link sets a persistent cross-site cookie (also called a “third-party cookie”) that instructs our standard integration module for the Parse.ly Service not to store information related to your usage. However, you may find it more convenient to leverage a tracking-protection service to opt out of our Parse.ly Service tracking. This is because, for technical reasons related to the default configuration of the software of third parties that we cannot control, our opt-out link does not work in every browser, operating system and device environment. To more effectively opt-out of Parse.ly tracking, you may use a “tracking script blocking tool”, such as the “Tracking Protection” feature provided by the open-source Mozilla Firefox web browser. Similar tools exist for mobile applications and other browsers. To block Parse.ly tracking using these tools, you may blacklist these domains: p1.parsely.com and pixel.parsely.com (legacy).

Opting Out of Marketing Communications

If you receive marketing or promotional emails from us, you may unsubscribe at any time by following the instructions contained within the email or by sending an email to the address provided in the “Contact Us” section.

ACCOUNTABILITY FOR ONWARD TRANSFER

In the performance of our Services and business operations, Personal Information we collect or receive may be stored or transferred internationally throughout our organization and to our service providers or agents, in accordance with applicable data privacy laws. Transfers to third parties are covered by the provisions in this Privacy Policy under Notice and Choice.

Parse.ly will endeavor to obtain assurances that any such service provider or agent will provide at least the same level of privacy protection as is required by this Privacy Policy and, with respect to any Personal Information of EU individuals in the EEA and Switzerland and Swiss citizens, the Privacy Shield Principles (see below), and will notify Parse.ly if it makes a determination it can no longer meet this obligation.

Where Parse.ly knows that any third party to whom it has provided Personal Information is using or disclosing Personal Information in a manner contrary to this Privacy Policy, Parse.ly will take reasonable steps to prevent or stop the use or disclosure. With respect to such onward transfers to agents, and to the extent Parse.ly is responsible for the event, Parse.ly will remain liable should its agents process Personal Information in a manner inconsistent with the Privacy Shield Principles (where applicable) and this Privacy Policy.

DATA SECURITY

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. Taking into account the risks involved in the processing and the nature of the Personal Information we process, Parse.ly maintains appropriate administrative, technical, and physical safeguards to protect Personal Information in our possession against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing. This includes, for example, firewalls, password protection, encryption, and other access and authentication controls.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal Information has been compromised, please contact us as set forth in the “Contact Us” section.

We have a security incident response program designed to promptly respond to and escalate any potential privacy or security incident. If we learn of a security incident, we will inform you and the authorities of the occurrence of the breach in accordance with applicable law.

DATA INTEGRITY AND PURPOSE LIMITATION

Parse.ly endeavors to use Personal Information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the Individual. Parse.ly will take reasonable steps designed to ensure that only Personal Information that is relevant to its intended use, accurate, complete, current, and otherwise reliable in relation to the purposes for which the information was obtained is used by Parse.ly for as long as Parse.ly retains possession of such information. Parse.ly’s Personnel have a responsibility to assist Parse.ly in maintaining accurate, complete, and current Personal Information. When acting as a provider of Services to its Customers on Customer Sites, Parse.ly endeavors only to process Personal Information that is relevant to its Services, and for purposes compatible with those for which the Personal Information was collected; wherever possible, such Personal Information is non-identified.

ACCESSING AND CONTROLLING YOUR INFORMATION

Data protection laws (notably, the GDPR and the CCPA) make a distinction between organizations that process Personal Information for their own purposes (known as “controllers” (under the GDPR) and/or “businesses” (under the CCPA)) and organizations that process personal data on behalf of other organizations (known as “processors” (under the GDPR) and/or “service providers” (under the CCPA)). If you have a question or complaint about how your Personal Information is handled, these should always be directed to the relevant controller (or business), since the controller (or business) has primary responsibility for your Personal Information.

For Visitors to Customer Sites: When Parse.ly acts as a provider of Services to its Customers on Customer Sites, we are a processor (under the GDPR) and/or service provider (under the CCPA) in respect of Personal Information about Visitors to Customer Sites that Customers provide us. We have no direct relationship with Visitors to Customer Sites, and any such Visitors who seek access, or who seek to correct, amend, or delete their Personal Information should direct their inquiries to the relevant Customer which has transferred such Personal Information to Parse.ly for processing. We will assist our Customers in fulfilling their obligations under applicable law to respond to such requests by individuals to access, correct or amend, delete, restrict processing of or port their Personal Information.

For Visitors to Our Site: We are a data controller (under the GDPR) and/or business (under the CCPA) in respect of Personal Information that Customers provide us as part of their accounts and Visitors provide us when visiting our Site. Under laws in certain countries and US states in which Parse.ly operates, Customers who manage their accounts through our Service and Visitors to our Site from those countries/states have a right to access Personal Information about themselves, and to amend, correct or delete Personal Information that is inaccurate, incomplete, or outdated or restrict processing of or port their Personal Information. Parse.ly will, upon request, provide you with confirmation regarding whether Parse.ly is processing Personal Information about you, consistent with applicable law. In addition, upon your request, Parse.ly will take reasonable steps to correct, amend, or delete your Personal Information that is found to be inaccurate, incomplete or processed in a manner non-compliant with this Privacy Policy or applicable law or restrict processing of or port your Personal Information, except where the burden or expense of doing so would be disproportionate to the risks to your privacy, where the rights of persons other than you would be violated or where doing so is otherwise consistent with applicable law. Unless prohibited by applicable law, Parse.ly reserves the right to charge a reasonable fee to cover costs for providing copies of Personal Information that you request.

Please note that while any amendments, corrections, or deletions will be reflected in active user databases (as updated within a reasonable period of time), Parse.ly may retain all Personal Information for backups, archiving, prevention of fraud and abuse, analytics, and satisfaction of other legal obligations we reasonably believe applicable.

If you are accessing the Services on behalf of a Customer, you may review and/or change certain of your Personal Information by logging into the Site and accessing the Customer’s Account. We may limit the Personal Information you can change on the Site. You authorize us to use and disclose any new or modified information that you provide in accordance with this Privacy Policy, and you agree that we are under no obligation to delete or modify information that you have previously chosen to provide us as to which you have not instructed us to take such action. Please remember, however, if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.

Upon your request, we will close your Account as soon as reasonably possible, in accordance with applicable law. We may continue to use your Personal Information in accordance with this Privacy Policy even after we have closed your account, except that we will not display it on the Site or through the Services in a manner that personally identifies you. In addition, we may retain your Personal Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms, and take other actions otherwise permitted by law.

HOW WE TRANSFER DATA WE COLLECT INTERNATIONALLY

Privacy Shield

Parse.ly does not rely on the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as a legal basis for transfers of Personal Data. Nonetheless, Parse.ly has certified that it adheres to the Privacy Shield Principles with respect to such data and, for as long as Parse.ly is self-certified to the Privacy Shield, Parse.ly agrees to process EU Data in compliance with the Privacy Shield Principles. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov.

Under the Privacy Shield, Parse.ly is subject to the investigatory and enforcement powers of the Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Dispute Resolution

If you are an individual in the EU, the United Kingdom or Switzerland who believes that your personal data is included in the Parse.ly Services Personal Data, you may direct any concerns or complaints to us at privacy@parsely.com.

If we do not resolve your complaint, you may contact JAMS, our designated independent dispute resolution provider for Privacy Shield inquiries. You can contact JAMS, which is based in the United States, through its website at the following link: https://www.jamsadr.com/eu-us-privacy-shield.

If neither Parse.ly nor JAMS resolves your complaint, you may, in certain circumstances, be able to seek binding arbitration through the Privacy Shield Panel. You can read more about binding arbitration in Annex I to the Privacy Shield Principles.

Standard Contractual Clauses

While the ECJ’s decision in Case C-311/18 has raised uncertainty (and possibly invalidated) the EU-U.S. Privacy Shield Framework, we rely on other data transfer mechanisms to ensure the privacy and protection of customer data, including the standard contractual clauses (“SCCs”) and other mechanisms approved by the European Union and Switzerland, respectively, for transfers of Personal Information from the EEA (and Iceland, Liechtenstein, and Norway) and Switzerland, which remain a valid means of transfer. A copy of the relevant SCCs can be obtained by contacting us at support@parsely.com.

Parse.ly encourages you to raise questions about our processing or disclosure of your Personal Information by contacting us, as set forth in the “Contact Us” section.

Parse.ly will undertake reasonable efforts to investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personal Information in accordance with the principles contained in this Privacy Policy.

Any of our personnel that we determine are in violation of this Privacy Policy will be subject to disciplinary action up to and including termination of employment, where applicable.

USE OF THIRD PARTY ANALYTICS

Parse.ly also uses analytics services provided by third parties, which may include, but is not limited to, Google Tag Manager, Google Analytics, Marketo, MixPanel, Amplitude, Heap, LinkedIn, Optimizely, Datadog, NewRelic, Sentry, Front, Netlify, Intercom, Hotjar, Getsitecontrol, Appcues, Jetpack, WordPress Stats, and Wistia.

These services use cookies to collect non-personally identifying information about details from Visitors of our Site and Services, including IP addresses, domain names, browser, device type, access times, the web pages you view, and other tracked user actions. These third-party analytics services provide us with reports based on this information in order to help us improve the quality of the Site and Services.

FEEDBACK

If you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Personal Information. We will collect any information contained in such feedback and will treat Personal Information therein in accordance with this Privacy Policy.

THIRD PARTIES NOT GOVERNED BY THIS PRIVACY POLICY

This Privacy Policy addresses only Parse.ly’s use and disclosure of information we collect from or about Visitors to our Site or to Customer Sites integrating the Parse.ly Service, or acting on behalf of a Customer as part of the registration process. The use and disclosure restrictions contained in this Privacy Policy do not apply to any third party and we do not control the privacy policies of third parties. If you disclose information to others, including to Visitors, you are subject to the privacy policies of those third parties where applicable.

The Site may contain links to other websites that are not owned or controlled by us. When you click on such a link, you will leave our Site and go to another site. During this process, another entity may collect Personal Information from you. We have no control over, do not review, and are not responsible for the privacy policies of or content displayed on such other websites.

CHILDREN’S PRIVACY

In compliance with the requirements of Children’s Online Privacy Protection Act (COPPA), and other such children’s privacy protections, please be advised that the Site is a general audience site and does not offer services directed to individuals under 13 years of age. No one under the age of 13 may provide any information to or on the Site. We do not knowingly collect personal information from individuals under 13.

If you are under 13, do not use or provide any information on this Site. Do not register on this Site. Do not use any of the interactive features of this Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

Should an individual whom we know to be under the age of 13 send personal information to us, we will delete or destroy such information as soon as reasonably possible. If you believe we might have this type of information, please contact us as set forth in the “Contact Us” section.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy is subject to revision from time to time on a going-forward basis. We will post any revised version of the Privacy Policy on this page. If we make any material changes to it, we may also send you notice thereof to the last email address you have provided to us, and/or we may provide broader notice via other communication channels, such as our email newsletter, our public Twitter account, our public blog, or notifications on our Site or in our Service. Continued use of our Services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

CONTACT US

If, for whatever reason, you have any questions, comments, complaints, or compliments about the privacy of our Service or this Site, please contact our email support. Please also use this email address if you believe you have received a marketing communication from Parse.ly that you feel makes use of your Personal Information in an unauthorized or unwelcome way. Our support email is support@parsely.com. Please mention “Privacy Policy” in your email message to ensure speedy handling of your request.

SUPPLEMENTAL PRIVACY NOTICE FOR CALIFORNIA RESIDENTS (CCPA)

In addition to the information contained above applicable to all users of our Site, this Privacy Notice for California Residents supplements the information contained in our Privacy Policy above and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you“). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect (CCPA)

Our Site and our Services (on Customer Sites) collect Personal Information. In particular, our Site and our Service have collected the following categories of Personal Information from consumers within the last twelve (12) months:

(Note: in this table, Yes indicates that a given category of data was collected, and No indicates that a given category of data was not collected.)

Category and Examples	Collected on the Site?	Collected on our Services (on Customer Sites)?
A: Identifiers	Yes	Yes
A real name, Internet Protocol address, email address, or other similar identifiers.
B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	Yes	No
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories.
C: Protected classification characteristics under California or federal law	No	No
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
D. Commercial information	No	No
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric information	No	No
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity	Yes	Yes
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
G. Geolocation data	Yes	Yes
Physical location or movements.
H. Sensory data	No	No
Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional or employment-related information	No	No
Current or past job history or performance evaluations.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	No	No
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
K. Inferences drawn from other Personal Information.	Yes	No
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

To summarize the above, we collect Personal Information about Visitors to our Site, as well as about Visitors to Customer Sites, as described earlier in this Privacy Policy (please see “Collection and Use of Information Through Our Site” and “Collection and Use of Information Through the Parse.ly Service” under “NOTICE”).

Collecting Personal Information listed in categories A, F, and G in the table above is essential to our operation of our Site and to our delivery of Services to Customers. This stems from our legitimate interests, which include monitoring and improving our Site, and performing analytics on behalf of our Customers in delivery of our Services.

Information in Category B is collected on our own Site and is used to respond to your requests, resolve problems, improve the quality of the Site and Services, and market our products or services to you. For example, we may collect a full name, email address, mailing address, and phone number in a web-based form for the purpose of scheduling a sales call. We do not knowingly collect social security numbers, passport numbers, driver’s license numbers, or any other such similarly sensitive information.

While we do not collect Personal Information listed in Category K in the table above (“Inferences drawn from other Personal Information”) from Visitors to Customer Sites, Parse.ly does aggregate information from large groups of visitors, in an anonymous and de-identified way, and these aggregations may rely on algorithmic inferences drawn from Personal Information collected on those Sites, as listed in other categories above. We use such information to create compilations of aggregated data and/or statistics and reports.

Note that “Personal Information” does not include:

Publicly available information from government records.
De-identified or aggregated consumer information.
Information excluded from the CCPA’s scope, including:
- Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
- Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

We obtain the categories of Personal Information listed above from the following categories of sources:

Directly from our Customers or their agents. For example, from documents that our Customers provide to us related to the Service for which they engage us.
Indirectly from our Customers or their agents through their use of our Service. For example, data about Visitors we collect from our Customers through their use of our Service.
Directly and indirectly from activity on our Site. For example, from submissions through our Site’s portals or website usage details collected automatically.

Use of Personal Information (CCPA)

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

To fulfill or meet the reason for which the information is provided.
To provide you with information, products or services that you request from us.
To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
To improve our Site and present their contents to you.
For testing, research, analysis and product development.
As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to you when collecting your Personal Information or as otherwise set forth in the CCPA.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information (CCPA)

We may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.

We disclose your Personal Information for a business purpose to the following categories of third parties:

Our affiliates.
Service providers.
Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not sold any Personal Information.

Your Rights and Choices (CCPA)

The CCPA provides California residents with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights (CCPA)

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and verify your request, we will disclose to you:

The categories of Personal Information we collected about you.
The categories of sources for the Personal Information we collected about you.
Our business or commercial purpose for collecting or selling that Personal Information.
The categories of third parties with whom we share that Personal Information.
The specific pieces of Personal Information we collected about you (also called a data portability request).
(Applicable if we sell or disclose your Personal Information for a business purpose) Two separate lists disclosing:
- Sales, identifying the Personal Information categories that each category of recipient purchased; and
- Disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

Deletion Request Rights (CCPA)

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights (CCPA)

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Calling us at: +1-877-273-8550
Emailing us at: support@parsely.com
Contacting us via our web-based form: https://staging.wpvip.com/parsely-marketing/contact

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format (CCPA)

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination (CCPA)

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to This Privacy Notice (CCPA)

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email, and/or provide broader notice via other communication channels, such as our email newsletter, our public Twitter account, our public blog, or notifications on our Site or in our Service.

Contact Information (CCPA)

If you have any questions or comments about this notice, our Privacy Policy, the ways in which we collect and use your Personal Information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us by:

Calling us at: +1-877-273-8550
Emailing us at: support@parsely.com
Contacting us via our web-based form: https://staging.wpvip.com/parsely-marketing/contact

You may also contact us by US mail by writing to:

Parse.ly
60 29th Street, #343
San Francisco, CA 94110

But, for the speediest handling of your request, we recommend email.

This Privacy Policy was last revised: Thursday December 1st, 2022.